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Education about Search Engine optimization is why you are here. Eduction is the first step in trying to understand the vast amount of information out there. You may have already encountered some websites telling you one thing while another other ones tell you another.

In the Educate phase I will talk about:

Why is Website Optimization Important - This article will help you understand why you should optimize a website.

Why is Website Usability Important - This article will help you understand how website usability is key to improving website "stickyness" and, if you are in e-commerece, get a better "ROI".

The Basics of Website Optimization - Learn the basics of website optimization. Learn what you should spend the most time optimizing and what you shouldn't spend so much time on.

And... More Advanced Optimization - Learn a few more advanced optimization techniques in this tutorial.

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